Senior Brand Manager Appletiser-The Coca-Cola Company
LEADERSHIP BEHAVIORS
Drive Innovation
Be constructively discontent; Identify and evaluate growth opportunities with a results mindset
Demonstrate curiosity, including freedom to experiment and learn from mistakes; manage risks appropriately
Drive rapid implementation/ commercialization of value add ideas
Lead continuous improvement by appropriately challenging status quo
Initiate search and re-application of internal and external ideas
Inspire Others
Express passion for the System, our brands, business and people; role model and build brand ambassadors
Communicate a compelling vision and strategy; translate complex strategies into clear, understandable courses of action
Empower others to meet and exceed their objectives and bring passion to their work
Lead a culture that promotes trust and integrity; model effective behaviors
Collaborate with the System, Customers and Key Stakeholders
Leverage broad influence and communication strategies to encourage business partners to action
- Understand goals, motivations and strengths of key stakeholders; Collaborate and leverage common ground as foundation for credible, long- term relationships
Leverage insights of partners' needs to create and implement winning shared plans and practices
Ensure alignment of initiatives across the Company
Develop Self and Others
Build diverse, inclusive teams and engage all members
Develop the next generation of leaders; coach, develop, mentor
Initiate strategies to engage and retain key talent
Ask for and act on feedback; Create an environment of learning from others and sharing knowledge and experience
Promote health and well-being as a resource for greater personal fulfillment and productivity
Build capabilities through developing people, processes and culture
Act Like an Owner
Drive execution of strategic plans to meet and exceed 2020 vision and goals
Set and accomplish ambitious objectives
Hold self and others accountable for results
Embed sustainability into plans, impacting people, communities and environment
Make decisions with a focus on increasing company value; manage resources effectively; ensure others act responsibly
RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS:
More than +7 years of Marketing experience
Brand Management at Group, BU level experience
Experience in a broad variety of geographies and cultures
Business / GM experience / understanding
Versed in Communication
Matrix working
Key decision making and prioritization based roles
PREFERRED QUALIFICATIONS:
MBA is preferred
Marketing background
Preferred if managed TCCC Brand business in Sparkling and Stills for extended numbers of years.
Strongly preferred to have operational experience at country level having interaction with commercial and system bottlers
TRAVEL REQUIREMENTS:
10% of time
Job Requirements:
Years of Experience:
7-10 Years Experience
Leadership Behaviors:
DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential.
Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
SMART RISK: Makes bold decisions/recommendations.
EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
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