Marketing Director-African Impact

🗏Job Type

Full Time

Remuneration: R50000 - R55000 per month Basic salary
Benefits: Medical Aid, Bonus related to Business Targets
Location: Cape Town, Muizenberg
Job level: Management Snr
Travel requirement: Occasional
Type: Permanent
Company: African Impact


Job description
African Impact is a multi-award winning African based Social Enterprise. We run 70 social development and conservation based projects across the continent which support volunteer, internships and Study Abroad programmes, which make a sustainable difference on the continent.

We believe in the value of responsible and ethical travel and celebrate the personal development this offers travellers, and the impact we make in social development and conservation. Our Foundation funds programs that furthers the impact made by our volunteers and interns.

This is a leading role within the organisation creating and driving all aspects of our Marketing strategy across all of our Businesses and Foundation. The role involves developing our marketing strategy by studying economic indicators; tracking changes within the industry; identifying customers and their current and future needs; monitoring the competition and bringing to life the experiences we offer.

The right person will have strong experience of creating and delivering a marketing strategy based on sound market and customer research and within an agreed budget; they will be a fantastic communicator, an advocate of responsible travel and bring fun, passion and energy across the organisation.

Our office is based in Muizenberg, Cape Town. The role involves travelling to our projects based at iconic places in Africa and also to international Travel events to represent the company. African Impact is a meaningful company with an adventurous outlook on life, it is a huge opportunity and a fantastic experience all rolled into one package!

Key Responsibilities:
Obtains market share by developing marketing plans and programs for each product; directing the marketing team to deliver the plans.
Drive our marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary to topical discussions we should be involved in; directing other members of the leadership team to become involved as appropriate.
Maintains a strong understanding of our customers by organising and developing specific customer- relations programs; determining company presence at conventions, trade associations, and seminars; running competitor analysis; through building a strong industry network.
Influence the development of our current and future products by determining and evaluating current and future market trends.
Oversee the continual evolution of how we pitch our products by analysing statistics regarding market development; acquiring and analysing data; consulting with internal and external sources.
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
Recruit, coach, develop and appraise an effective Marketing team to deliver the strategy and within the agreed budget.
Maintain your professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Be an active member of the Leadership team; producing timely and accurate Key Performance Reports; contributing towards the creation of the overall Business Strategies.
Ensure all employees are appraised of relevant company information to motivate involvement in the delivery of company goals; creating and overseeing an internal communication plan; sharing company news and industry updates.
If this is the job you have always wanted AND you have relevant experience of Marketing to American Students for their Academic advancement please send a motivation letter and your resume through to andrew@africanimpact.com.

Requirements
Essential Experience needed
Minimum of four years of experience of defining and delivering a Marketing Strategy within the Youth and/or Travel sector
Understanding of Marketing to American Students
Excellent grasp on the motivations of Volunteers
Proven methods on Customer Analysis linked to Product Development
Great written communication skills in English
Leadership skills around motivation, coaching and innovation.
Strong grasp of e-Marketing, statistical analysis and web site effectiveness
Leadership and Team Development
Why Work for African Impact ?
Work with a team filled with passion for making a difference through the Sustainable Development Goals
Get to travel and experience real Africa
Be based in the best City in the World !
Experience fun, ground breaking and unique projects
You will make a difference to the lives of people in Africa and they will make a difference to your life.


Apply Here

Apply by email
Andrew
andrew@africanimpact.com

Job id : , #71556, 30 views,

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