Marketing Manager - Channel Development

🗏Job Type

Full Time

Job Description

Purpose of the Role


As the channel marketing manager you will be responsible for growing the channel and partner base of DataProphet with innovative strategies and go to market plans. This role calls for a expert lead/demand generation activities within a channel environment. Fluency in funnel metrics and analysis and the ability to glean insights from reporting is critical. Supporting the channel with marketing and education tools will be essential. Building the channel relationships will require strong interpersonal and sales influencing abilities with a high attention to detail and process.


Key Focus Areas (experience in these areas is non-negotiable)

Demand generation
Channel relationship management
Drive and optimize demand generation
Channel marketing

Campaign marketing
Channel education
Channel events

Role and Responsibilities


Develop, execute and inspect geographic channel campaigns in recruiting, nurture and grow new and existing channel partners

Recruit channel partners via targeted marketing campaigns including digital search, programmatic, PR, events and mailers

Build the lead pipeline through selective marketing campaigns with the channel partners

Ensure the growth of partner targets are forecasted and met

Ensure that the target of MQL’s to SQL’s are met in channel


Manage the channel campaigns with an eye on investing in great partnerships with ideas that produce results

Campaign definition, design and execution

Event /activity design, selection, planning and execution

Content syndication, webinar and webcast

Familiarity and comfort with both CRM and marketing automation tools

Channel recruitment
Accountable for and ensuring the flow of leads to support the sales goals

Create a cadence of regular reporting to track performance and measure ROI, and adjust as needed

Be a key conduit of information between sales, marketing and channel


Enable a channel sell through marketing strategy to capitalise on lead generation through the channel

Acquisition to conversion of leads

Develop supporting marketing assets to drive lead acquisition

Develop supporting mailer assets for channel to use

Develop education program for channel partners

Mentor channel partners to succeed in achieving business targets

Automation and CRM


Develop and implement Partner Interactive Marketing suite enabling access to DataProphet’s contents

Work closely with digital marketing to optimise campaigns to recruit channel partners and lead generation programs with partners
Manage channel mailer program calendar with associate content plan

Qualifications

Qualification

A Business Science / BComm / Finance / Stats / Marketing Degree and/or CIMA qualification
Digital marketing certification: Google, Facebook, LinkedIn, Twitter
5+ years of B2B marketing experience, with heavy focus in demand/lead generation within a channel environment

Requirements

Campaign and CRM management knowledge
Event /activity design, selection, planning and execution
Content syndication, webinar and webcast knowledge

Additional Information

We are an ambitious team passionate about AI and machine learning, and have demonstrated our capability time and time again, frequently coming out ahead of multinational companies competing on the same bid for international work. We’re located in Green Point, Cape Town, in an awesome office complete with a balcony, an arcade machine and all the free coffee you could want!

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