Brand Manager

🗏Job Type

Full Time

About the Position

Our client, a prominent FMCG organisation, is currently looking for a vibrant and dynamic individual to assume the role of Brand Manager. The successful incumbent will be responsible for executing innovative brand and business strategies that intend to create value, delight consumers, build strong brands and deliver sustainable, profitable growth.


Understand category dynamics and identify ways to improve brand performance in short, medium and long term.
Effectively manage creative and media agencies as strong business partners to develop plans that drive business results.
Collaborate with functional teams to implement brand strategy.
Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A and P spend.
Provide input to finance to develop the category and brand P and L for the Budget and manage the business via a monthly in-depth review of the P and L.
Present an overview of the category as well as plans to drive Category share performance and financial KPI’s at least twice per year to the Business Executive Manager
Manage the business in respect of the monthly CBPE discipline, anticipating gaps and opportunities and proposing actions to address them.
Manage the detail of new product introductions and transitions on existing products via cross functional collaboration in various meetings.

Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximise our Return on Investment.
Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendationsfor periodic price increases.
Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions.
Develop comprehensive marketing plans that bring brand into life through creative implementation of core mix to achieve strategies.
About The Employer

Bachelor’s degree in Marketing or Marketing related focus / Honours preferred.
Minimum of 2 years brand management / 3 years assistant brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, strategy, budget and planning, promotions management, business and financial management, new product development, Digital media, advertising development and an understanding of the trade.
Must have strong analytical skills i.e. use research, factual information when solving problems and come up with well thought through solutions.
Computer Literacy (SAP, Nielsen, Microsoft office, Word, Excel and PowerPoint).


Apply Here http://bit.ly/2G5KJHC

Job id : , #72399, 15 views,

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